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How To Start A Doula Business - Step By Step Guide

How To Start A Doula Business - Step By Step Guide

How To Start A Doula Business

Starting a doula business can be a rewarding and fulfilling way to support expectant and new families while building your own professional career.

As a doula, you will provide physical, emotional, and educational support to families before, during, and after childbirth. If you are interested in starting a doula business, here are some steps to get you started:

What is Doula Business

A doula is a trained professional who provides emotional, physical, and informational support to a person before, during, and after childbirth. Doulas are not medical professionals and do not provide medical care, but rather offer support and guidance to the birthing person and their partner or family.

Many doulas operate their own businesses, offering services such as childbirth education, pregnancy and postpartum support, and lactation counseling. Some doulas also offer services such as childbirth classes, placenta encapsulation, and massage therapy.

How to start a Doula Service

Become certified: Most doulas are not medical professionals, so certification is not required by law. However, obtaining certification can help you gain credibility and show potential clients that you are committed to your profession. There are many organizations that offer doula certification, such as DONA International, International Doula Institute, and Doula Training International. Each organization has its own requirements for certification, so be sure to research and choose the one that is right for you.


Create a business plan: A business plan will help you establish your goals, target market, and financial projections. It is also a useful tool for securing funding and attracting potential clients. Some key elements to include in your business plan are a market analysis, a description of your services, a marketing and sales strategy, and a financial plan.

Establish a legal structure: Decide on a legal structure for your business, such as a sole proprietorship, partnership, or corporation. This will determine how you pay taxes and how much personal liability you have for your business. Consult with a lawyer or accountant to determine the best structure for your business.

Build a network: As a doula, you will be working closely with healthcare providers, such as doctors and midwives, as well as other professionals in the childbirth industry. Building relationships with these individuals and organizations can be beneficial for your business. You can also join local and national doula organizations to connect with other doulas and stay up to date on industry news and events.

Market your business: To attract clients, you will need to market your business effectively. This can include creating a website, networking with healthcare providers and childbirth educators, and advertising through social media and local parenting groups. You may also want to consider offering free informational sessions or workshops to introduce yourself and your services to potential clients.

Starting a doula business requires dedication, hard work, and a willingness to learn and grow. By following these steps and staying committed to your profession, you can build a successful and fulfilling career as a doula.

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